CONTE ™ is a local brand, based in Belarus, which offers a variety of product lines: underwear, clothing for sports, sleep, denim, socks and tights. It is popular due to its generality and good quality.
My approach
challenge 1
to change brand positioning, make it more clear and more commercially understandable.
challenge 2
to simplify the navigation, make it more intuitive and minimalistic as well as modern.
challenge 3
to establish the visual harmony and sustain the style.
Site Map
Typography
Display font
The Seoul Typeface was inspired by the spirit of the nation’s classical scholars. It's simple yet elegant features make good use of empty space and capture the elegant curves of the Hanok, or traditional Korean houses. The name incorporates Hangang and Namsan, two of Seoul’s most important assets. The typeface is intended to foster cultural pride in both written and spoken Korean.
